Rachael Thomas
Salisbury University Public Relations Practicum
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In the front entrance of Holloway Hall there is a sign board which lists upcoming events at Salisbury University. We change the board as the events pass and new events approach.
There is also a board in the front enterance of Holloway Hall which has a list of faculty members. This must be updated when a faculty member leaves or when one is hired.
Sign Boards
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PR Board
Outside of the PR office in Holloway Hall there is a board where we hang press releases for upcoming events, awards and announcements related to Salisbury University.
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Sending Emails
Once a press release or PSA (Public Service Announcement) is written about an event we send it to media outlets to be picked up for papers or news broadcasts. Here are some examples of PSA's and press releases that I have emailed out.
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Posting To The Web
After sending a press release it must also be posted to the Salisbury University Website so that the campus community can stay up to date with upcoming events, awards or partnersnips.
For a complete list of press releases from SU PR click here
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Newsletters
SU News is a publication which includes many upcoming events for Salisbury University. These publications are counted, enveloped, addressed and sent to various people or departments throughout the campus. SU News can also be found throughout the campus in flyer boxes in many acedemic buildings such as Perdue and Fulton Hall.
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Media Scans
Media scans are a collection of recent articles which mention Salisbury University which are copied and delivered to the deans office, publications and a few other people every day.
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Mailing Copies & Messy Clips
"Messy Clips" are clips that have not been organized, copied or filed yet. They must be copied if they need to be put into multiple folders or sent to a faculty member, and filed into their appropriate folder. If they do need to be sent to a faculty member, they are addressed and put in the mail after they are copied.
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Clips
The Salisbury University PR department keeps records of every time SU or UMES is mentioned in an article. These clips are filed and loged in different placed depending on what they are related to.
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Deans List
When students make the deans list a press release is sent to the hometown of the students for their accomplishments to be published in their local newspaper. We use the excel file with the students information as well as a template to write these press releases. Once the press release is finished we initial the document and turn it in to be marked for edits.
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Grad List
In the PR office we write press releases which are sent to each graduates hometown newspaper. These press releases include information such as the graduates name, hometown, degree, major, and any honors the student may have earned.
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Scanning and Linking
Once articles are measured, they have to be scanned to a PDF on the computer to keep for electronic records. Then we enter the articles information into the excel and link the PDF to the article to be able to find the articles easily later.
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Hometowns
When a student joins an honors society, such as Phi Kappa Phi, the PR office collects information about those students including their name, parent’s names, and activities they participate in at Salisbury University. The PR office then writes a press release for that student and sends it to both the parent’s local newspaper, as well as the parents. I was in charge of writing the press releases and then editing them after they had been checked. I had to print labels with the parents address and then keep all of the information together to be sent.